Why Old Spice Commercials are effective. 4/29/18 If you ever have seen a commercial that made entirely no sense, but still remains to be embedded in your brain, most likely it would be Old Spice. To begin, Old Spice is a male deodorant brand. The company usually targets male teens, young men, and even moms. Initially, it conveyed the message that their(mothers) sons need this product and that it would make their son more appealing towards the female eye. However, commercials diverted from its original audience and onto young men and teens. For example, commercials nowadays portray wacky figures(see picture above), irrational situations, and anything that you could see from Alice In Wonderland. Furthermore, these commercials seem like they don't make any sense and you right, they don't. Thus, raising the question why these commercials are so effective, still running, and are able to convey their message even if it may be vague or unclear. To begin, such