How effective are Entertaining/Wacky Commercials?

Why Old Spice Commercials are effective.

4/29/18

If you ever have seen a commercial that made entirely no sense, but still remains to be embedded in your brain, most likely it would be Old Spice. To begin, Old Spice is a male deodorant brand. The company usually targets male teens, young men, and even moms. Initially, it conveyed the message that their(mothers) sons need this product and that it would make their son more appealing towards the female eye. However, commercials diverted from its original audience and onto young men and teens. For example, commercials nowadays portray wacky figures(see picture above), irrational situations, and anything that you could see from Alice In Wonderland. Furthermore, these commercials seem like they don't make any sense and you right, they don't. Thus, raising the question why these commercials are so effective, still running, and are able to convey their message even if it may be vague or unclear.

To begin, such commercials draw attention towards the viewer. Furthermore, despite the commercial making no logical sense, it brings positive/negative controversy. Primarily because when you're trying to decipher the meaning of the commercial, the advertisers already fufilled their initial purpose, you thinking of the product. For example, the above picture(The Amazing World Of Gumball) actually did a reference to Old Spice with the claim that such commercials were funny/wacky. 

As a result, people develop sides on the commercial; mostly whether is plain stupid or funny. However, whatever argument that may arise only brings more attention to the product, which is beneficial to the company and advertisers.

In my opinion, I think these commercials are really effective. They're wacky, funny, and just plain stupid, however, I still enjoy them. Furthermore, if I ever come across an Old Spice Commercial, I'm able to detect it right, because it's so memorable.