Are Funny Ads Effective

Are Funny Ads Effective?

6//1/18

https://www.adweek.com/digital/funny-ads-effective-or-just-good-for-a-laugh/

There's a lot of advertisements, but how many do we remember? For me, whenever I watch advertisements I usually remember the ones that stand out or are humorous. However, despite its memorability, I sometimes forget the message it was trying to get across or what the advertisement was initially about. For example, I vaguely remember male deodorant commercials like Old Spice. In their commercials, it's mainly humor involved but sometimes it gets too derailed from the actual product. As a result, people will remember the humor involved but will have trouble focusing on the product.

On the other hand, if an advertisement has an equilibrium of humor and likeability, while still maintaining to get its point across then it's effective. I honestly enjoy commercials that aren't heavily reliant on these aspects but just create a balance between them. Furthermore, if a commercial were to just focus too heavily on humor, then I would only remember that portion of it. However if a commercial were to achieve equilibrium then it would be more memorable and effective for me/the viewer.

One good example were the Febreze commercials. They weren't to flashy and colorful, but just simple. And it was the simplicity that really stood out. It had light amounts of humor only exemplifying the message. As a result, it was effective. Overall, funny advertisements can be effect, but only if their well balanced.

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