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Making Cents Out of Teens

Making Cents Out of Teens

5/19/18


 Upon watching PBS Frontline’s “Making Cents out of Teens,” it didn't really surprise me. I know that companies make lots of assumptions about teens, most of them beginning with, "All teens want or need this". On the other hand, I realize that companies try to project their own image of the "ideal" teenager based on focus groups and interviews. Overall, I would just be talking about the disadvantages of their advertising techniques and I am just going to give my two cents on the issue.

To begin, the advertisers within the film generally made the assumption that most teens are attracted to sex, violence, and excitement. As a result, advertisers cater to their audience's needs. To the point in which products or shows become overly vulgar or fan-service orientated. This just has a chain effect as more and more products revolve around this assumption.

Secondly, the entire projection of a mook or midriff seems awful to me. Furthermore,  a mook is generally a male who lowers his dignity for the entertainment of others. On the other hand, a midriff is generally a young female who sexualizes themselves. Overall, this entire expectation is just toxic and it just ruins everything that it touches. It causes people to live up to faulty expectations that advertisers project for them. Also, it still remains evident today. Such expectations are in different sizes and forms like Logan Paul being a mook. I honestly believe these expectations are unhealthy, especially mooks who would do ridiculous acts in order to gain popularity. 

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